Sikalumbi, Dewin, Margaret Nalumino, William Phiri, Miyanda Simabwachi, and Beatrice Chirwa. 2023. “Effectiveness of the Marketing Strategies in Increasing Student Enrollment in Public Universities in Zambia”. Zambia Association of Public Universities and Colleges (ZAPUC) Conference 3 (1):36-41. https://ictjournal.icict.org.zm/index.php/zapuc/article/view/218.